Nov 19, 2009

New York City Opera and E.V. White | Partnership Marketing at Its Finest

On Friday, November 6, I went to the public viewing of the "exploding couture" hanging exhibit (press release) by artist E.V. Day at the New York City Opera's renovated David H. Koch Theater.

This was partnership-marketing at its finest.

Someone with the Opera saw an E.V. Day exhibit in a gallery and inquired at the gallery if the artist would be interested in partnering with them on pieces for their lobby. She was, and was given access to the Opera's massive costume collection. She created the pieces (which are for sale) which will hang in the lobby of the opera for the Fall and Spring seasons.

The costumes cost the artist and the opera nothing, since they were already created and paid for. Since the artist is being given this gigantic gallery (the opera lobby) to show (and potentially sell) her work, I'd assume she was not paid; the opera got an art exhibit for free.

The opera gets an exhibit, something to look at in the lobby, for free.

The artist gets exposure for almost an entire year in front of a well-heeled crowd (except me and all the people who sit with me in the peasants section).
This is partnership marketing. I made that term up. The concept is new to me so I am fascinated with it.


The opera held a free public viewing. They served free wine and snacks, got to chat up the artist (I think she was there) and got to meet a gallery rep. They also got to page through the opera's season brochure. I attended, drank some wine, saw some art and left with tickets to two shows. Score one for the opera!
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Nov 15, 2009

Female bodybuilders are the drag queen of of hetero women

(Source: FreeWilliamsburg) Its universally accepted that female bodybuilders, like drag queens, are an interest we are fascinated or repulsed by, depending on the amount of make up and bronzer. This video features older tanned muscle women posing and bumping like they're in on the joke, which makes it more fun to watch. I don't like the song.

Nov 10, 2009

Business cards sell Orlando with photos

Photo on 2009-11-07 at 12.59
Thomas Thorspecken of Analogue Artist Digital World at Taco Truck Taste Test #2 | July 28, 2009

Photo on 2009-11-07 at 13.00 #2
Seth Kubersky of the Orlando Weekly (who wrote this great article about Taco Truck Taste Test) and Genevieve Barnard of Voci Dance at Taco Truck Taste Test #3 | August 22, 2009

Photo on 2009-11-07 at 13.01
Brendan O'Connor and Jeremy Seghers (producer of the best show at Fringe 2009) MOOM #2 | July 24, 2009 | The next MOOM is November 20, 2009

Photo on 2009-11-07 at 13.00
Terry Olson with the City of Orlando and Adam Natale, Director of Membership for Fractured Atlas, at Adam's presentation about Fractured Atlas at Maitland Art Center | August 25, 2009

Photo on 2009-11-07 at 12.59 #4
Emma Kruch of United Arts at Mobile Art Show #1 | August 5, 2009

Twitter's new retweet | Thumbs down

Tried the new re-tweet feature. Great if you don't desire to add/adjust the content of what you're retweeting, which for me is never the case. When retweeting, I usually change the link, add a new link, add an @ person or shorten the tweet to be more succinct so others can more easily retweet it. So, this tool doesn't work for me. You're not an RSS feed. Don't auto-retweet.

Oct 30, 2009

Oct 3, 2009

Bike guy

There's a festival going on (I forgot the name) that is doing stuff all around 14 street in NYC. Here's one "event" I happened to walk by. No idea what he was doing, but I liked it.

Oct 2, 2009

Dick Chicken pizza and Mister Burns


Specials | Free tacos on the High Line

On October 1, 2009, I was 15 minutes early for the 4pm-8pm presentation of Specials at the High Line underneath The Standard Hotel: I had a 6pm movie to catch at Lincoln Center. So I got my free taco, took some photos, got excited about the polaroids on a ring and began my travel back to the subway and up to Lincoln Center for what turned out to be an awful movie: To Die Like a Man. I wish I would have stayed at the High Line. I was told about "Specials" by Orlando-based performance artist Brian Feldman. They did "Specials" in September, but I missed it that night. I am glad I caught it this time. View the slideshow bigger

Sep 22, 2009

Who links to my website?