Postcard booklet | NEAT!

I bought this for three bucks in Kissimmee, Florida. I thought it was compact, informative and neat. Its going in the "inspiration" folder.

Branding New York City: Miriam Greenberg and Willy Wong

September 24, 2008: I attended "an evening on New York City branding campaigns of past and present." (All my photos) Miriam Greenberg, author of “Branding New York City: How a City in Crisis was Sold to the World” interviewed Willy Wong from NYC & Company, the City of New York’s official marketing organization. She also spoke about campaigns from the 1970s and 80s. "They will look into the politics of urban representation and the role of branding in urban redevelopment." It was held at the Manhattan Comprehensive Night and Day School (240 Second Avenue, btwn 14 and 15 st.) Source: Bustler.net

Willy Wong is the current (and very first) Creative Director for NYC & Company, the City of New York’s official marketing organization.



Miriam Greenberg and Willy Wong



That chunky logo! Wong said it was a "window."



Art promoting NYC placed in other cities/countries



Miriam Greenberg, reading from her book, and Willy Wong



The creed of NYC and Co, sort of.