Sep 19, 2005

Vegas goes Guerilla in Manhattan

If you're walking around midtown Manhattan this week, don't be surprised if a Las Vegas-style showgirl walks up to you and hands you something. No, it won't be her phone number or an invitation to watch her dance. It'll be a brochure highlighting shopping opportunities in Las Vegas. It's all part of a guerrilla marketing campaign targeting fashionistas who are in town for Fashion Week to see all the big design houses exhibit their latest apparel lines.

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