If you're walking around midtown Manhattan this week, don't be surprised if a Las Vegas-style showgirl walks up to you and hands you something. No, it won't be her phone number or an invitation to watch her dance. It'll be a brochure highlighting shopping opportunities in Las Vegas. It's all part of a guerrilla marketing campaign targeting fashionistas who are in town for Fashion Week to see all the big design houses exhibit their latest apparel lines.
Sep 19, 2005
Vegas goes Guerilla in Manhattan
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