Bloggers Screen "Serenity"

Movie studios offer tickets to a screening of Serenity to bloggers in exchange for some blog-time. Which of the following do you think will happen eventually?

-movie studios pay bloggers
-bloggers clammor for screening tickets, no pay involved
-a few bloggers rise up and become Ebert and Roepert taking their game to Good Morning America

Shel Holtz writes:
"...we can expect to see it become more institutionalized as the payoff becomes more evident. Why give your free screening tickets to anybody passing by when you can focus on bloggers with far greater reach and influence?"

Links via Movie Marketing Madness