Video showing what Shopdropping is
SHOPDROPPING.NET is now calling on artists, designers, media makers, and creative folks to purchase or "regift" greeting cards and alter them in any way they see fit in order to create a new and unique card. Any form of commercial card, from wedding to graduation to birthday to bereavement, is eligible. But clever and witty will be given preference over easy and distasteful.
Please submit JPEG reproductions of the altered greeting cards to:
with GREETINGS as the subject line.
All files must be sized to 1024 x 768 at 72 dpi. Each altered card must include the text "www.shopdropping.net" somewhere in the new design. It can be discreet, on the back of the card, and unobtrusive but it must be present. When submitting the cover and inside of the same card please indicate this clearly in the file titles (for example "cover.jpg", "page2.jpg").
The deadline for submissions is April 1st 2008.
Once all of the digital reproductions have been submitted, selected artists will be given the address of a fellow participant to swap cards with. The cards will then be shopdropped back into circulation and the digital reproductions will be featured on SHOPDROPPING.NET. Please do not submit digital files if you do not intend to follow through with the act of shopdropping a fellow participant's work. The digital reproductions are a means to select and document the artworks, but do not replace the act of shopdropping the originals into unsuspecting stores.