September 24, 2008: I attended "an evening on New York City branding campaigns of past and present." (All my photos) Miriam Greenberg, author of “Branding New York City: How a City in Crisis was Sold to the World” interviewed Willy Wong from NYC & Company, the City of New York’s official marketing organization. She also spoke about campaigns from the 1970s and 80s. "They will look into the politics of urban representation and the role of branding in urban redevelopment." It was held at the Manhattan Comprehensive Night and Day School (240 Second Avenue, btwn 14 and 15 st.) Source: Bustler.net
Willy Wong is the current (and very first) Creative Director for NYC & Company, the City of New York’s official marketing organization.
Miriam Greenberg and Willy Wong
That chunky logo! Wong said it was a "window."
Art promoting NYC placed in other cities/countries
Miriam Greenberg, reading from her book, and Willy Wong
The creed of NYC and Co, sort of.