Hearst E-Reader launching via E-Ink

Hearst, owner of several magazines and newspapers, is launching a flexible screen e-reader for it's publishers to brand and sell, built on the technology culled from a company it invested in ten years ago, E Ink, a "Cambridge, Mass.-based startup spun out of research at MIT." I wonder if it will someday include touchscreen capabilities, like the displays E Ink just revealed to the public. Watch it in action