Starbucks releases Via

I signed up to receive Starbucks emails, so I got a sample of Via mailed to me maybe a month or two ago. I didn't try it. Then yesterday I saw it in a Starbucks for the first time while I was visiting Chicago.

Instant coffee. I wonder how it will do. Seems to go against the "back to basics" effort they were going for awhile ago.

I like the in-store display. The human-size cut-outs have the little packet of Via in their pockets, showing you bluntly what its function is: coffee on the go. And I like the water bottle with the little pocket for the little packet of Via.