Skittles is the new Altoids...if they wanna be

Skittles is just a candy like any other candy, but it's ads separate it from the pack. I think their next step should be their packaging and in-store placement. I could see them removing Skittles from gas stations and convenience stores and sellling them only in Starbucks, Target and trendy shops. Change the packaging to an Altoids-type canister that is fun to open and share with others. Skittles could branch out into mints and gum as well. I see a new Altoids here! Don't stop with ads, go all the way, Skittles! (Source)