Aug 29, 2006

Woo hoo for Blink Ads!

Clear Channel will be featuring what they call "blink ads" on September 10th on every single radio station, every half hour, in support of the Simpsons season premiere.

“You’ll be hearing a song, you hear Homer go, ‘Woo-hoo,’ and then you’ll go into another song,” said Kaye Bentley, a senior vice president at Fox. “It’s a form of guerrilla marketing, like a pop-up.” One of Ms. Bentley’s favorite things about the spots is that, like pop-ups, they are nearly impossible to avoid. “You can’t go past it,” she said. “By the time they can get their finger to the dial to change it, it’s over, and you’re back into a song.”
I think it's neat. The Simpsons are irreverant and so is this manner of advertising. Woo hoo!

2 comments:

Pretentious Fucks Alliance said...

Awesome idea. Who will be first to put this on the web and identify it for what it is?

Mark Baratelli said...

And what would that be?

 
Who links to my website?