Of no help to anyone.
I think this video is crap. She doesn't tell you HOW to "do" a "social media campaign." Instead she lists off tools and tells you that it takes a long time. Um. How is that helpful? And why do this in video form? How does video enhance the content? It doesn't. She should have taken her pre-written post she's reading from her computer screen, slapped it on her blog, and moved onto her next link list post.